Why Choose Panerai Watches?

Luminor and Radiomir are two iconic brand series of Panerai, since the year of 1993 especially after its joint in Vend?me group ( that is the Richemont group now) in 1997, it gives new vitality. Panerai since then fames over the world, and the momentum is breathtaking.

Panerai not only established its own unique style, but also dared to break the routine, let the wrist have more rich changes. In the early 1990 s, the brand is not stick to one pattern, and launched the big watch in the diameter of 44 mm, and then relaunced the watches of 47mm in diameter at the popular time of 39 mm specification. In addition, it is likely that Panerai invented the concept of special edition, now it still let Panerai fans ecstatic or disappointed, but again always can get forgiveness from its fans finally! Although today in the brand competition this concept is common, their action is not always successful. Panerai is otherwise, it can deeply explore into the brand history, discover its product prototype and variant, create new legend and create new surprises.

To attract potential future customers, Panerai team decided to improve Luminor series, and appointed Alessandro Bettarini responsible for the project. Compared with the original version, the design of Alessandro Bettarini cut something on the watch case, whose corner angle looks more distinct and clear. The watch case mold got a great success, which has also been called Bettarini type watch case by the Panerai fans. Today, this kind of watch case is still listed in the Panerai products directory. In 2014 SIHH, Panerai brand has released a new version, which still is 44 mm gauge diameter, but the contour is more delicate, and Panerai PAM 590 watch is using this new case, which looks more especial and fantastic.